If you’d love to pursue a professional career as a graphic artist and are unsure of how to work towards your career goal, you’ve come to the right place. As listed below is a handy guide to building a successful long term career as a graphic artist.
How to become a graphic artist:
Create a LinkedIn profile:
In order to connect with potential clients who are searching for a talented graphic artist, it’s well worth setting up a LinkedIn profile. As you’ll be able to list any of your qualifications on your profile. As well as companies which you may have worked for. You can even link references to your profile, so that potential clients will be able to trust your experience and credentials.
Create a proffesional portfolio to show potential clients:
Many potential clients will ask to see a portfolio of some of your best work. So it’s well worth spending a bit of time selecting pieces for your graphic design portfolio, that show off your design skills and creativity.
Build up a professional social media presence:
One way to raise your new business’ profile is to work on creating multiple social media accounts on different platforms, in order to effectively market your freelance business. Make sure that all of your marketing posts feature direct links to your offical website. Where interested individuals will be able to contact you for a no obligation quote. Or more information about your services and graphic design packages.
Be open to making small adjustments to your work:
When you first start submitting work to clients, be open to making small adjustments to your work. As sometimes being open to making small changes, will win you long term clients. However, if clients are unreasonable and expect you to spend countless extra hours working on their project, it’s ok to turn down their project or to charge them for the extra hours, which you may be required to put into their project.
Share rough sketches with your clients before you start proper work on their projects:
It’s also a wise idea to show your clients rough sketches of their designs which they can approve or reject, before you start proper work on their projects. In order to avoid wasting time creating designs which your clients may end up rejecting.
Don’t create work for free:
When you first start working as a graphic artist you’ll quickly be inundated with offers from potential clients, who’ll ask you to complete projects for them for free. In exchange for “exposure”, or a social media shout out. Never take up such offers as you have a skill, which you deserve to be paid for.
Avoid undercharging your clients for your services:
Know what you’re worth and charge prices that reflect the time, skill and energy which you will pour into your projects. Remember if you price your work too cheaply, clients may doubt the quality of your work.
So if you’re passionate about pursuing a career as a graphic artist, it’s a great idea to follow the handy guide listed above, in order to start building your career as a graphic artist.