Did you know that about 40% of people respond better to visual information than text?
If you’re trying to market your business, this is important information. Trying to build up your brand and find the right audience is one of the most crucial aspects of running a company. You can’t do that without a strong visual presence.
Today, we’re going to tell you a few different ways that you can use visual marketing to boost your brand. It’s one thing to know that you need to use visuals and another to actually employ them, so keep reading and we’ll tell you where you need to focus your efforts for the best marketing results.
1. On Your Site
Having images on your website can be a bit of a double-edged sword. You have to think about visitor experience – using too many large images can slow your page down, hurt your SEO, and annoy customers.
That being said, supplementing the information on each landing page with a useful image can help to entice visitors to stick around. Family-owned businesses, for instance, should always incorporate captivating business photos of family members on their site to build trust with the customer.
Infographics are an incredibly easy way to display a lot of pertinent information without having to write a huge piece of content. As we alluded to earlier, a large segment of the population prefers to get information through imagery.
Putting infographics within the copy of a blog post will help to bolster your content, making it more digestible. You can make infographics with a good photo editor and have them up on your site within a few minutes.
3. Social Media Marketing
There’s no denying the importance of social media in digital marketing. Nearly 60% of the world uses social media, for an average of about 2.5 hours per day. This is where you can attract followers and build a rapport with them.
Some social media platforms – Instagram, TikTok, Pinterest – are fully built on visual content. Posting photos that convey your brand’s message will help you find the right customers. When you’ve got them following your account, there’s a lot you can do to brand your business with images.
4. Sell Your Products
If you’ve got an online shop on your website, then you’d be remiss not to include images of your products. One of the biggest benefits of visual content marketing is being able to show exactly what a product is and does without a customer needing to see it in person.
It’s worth investing in a good camera and photo editor so that you can display your products in the best light. You may be surprised at how big of a difference this can make.
5. Supplement Your Blogs
Supplementing your blogs with one or two images in the copy can be a helpful way to strengthen your message. They can help illustrate topics and give the reader a break from looking at the text. For longer blog posts, it’s an indispensable tool for keeping readers engaged.
Understanding and Implementing Visual Marketing
Now that you know how you can use visual marketing to boost your digital marketing efforts, start implementing more images on your site, in your blogs, and on social media. You’ll notice a difference in the way people respond to your content almost immediately.
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